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Leticia Torres

UX Researcher

Fluent in: English, Brazilian Portuguese

Email:

Skills

Design Thinking

Thematic Analysis

Storytelling

 Qualitative Research

Synthesizing Research

Presenting UX Deliverables

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Work Experience

October 2020 - Feb. 2023

UX Researcher II -  Cambridge Mobile Telematics - Cambridge, MA

  • Managed 2-4 concurrent research projects, employing a range of qualitative and quantitative methodologies, including user interviews, usability testing, surveys, and market research, to gain a deep understanding of user needs and behaviors within the usage-based insurance (UBI) domain. Contributed to a list of working hypotheses regarding our user-base.

  • Overcame user resistance to monitoring software by leading UX research and testing efforts for a 100 user pilot with a prospective client to understand their needs and motivations and creating a user experience that prioritized their concerns for privacy and control. Landed a larger pilot with the client.

  • Developed a client-facing privacy playbook in collaboration with Customer Success to help clients navigate user sentiments around privacy and location sharing and establish a trusted relationship with the end user.

  • Alleviated user anxiety around receiving help from their insurer on the scene of a crash by timing the outreach correctly and removing anxiety-inducing language from the post-crash outreach by leading UX research and testing efforts in collaboration with Product for a crash-detection MVP.

  • Championed user-advocacy to ensure user needs were central to informing product roadmaps and OKR prioritization by using UX research findings to create alignment between engineering, design and product to identify research topics and frame problems effectively.

  • Effectively communicated complex insights to drive user-centric product and design decisions by presenting the synthesis of UX research findings and strategic recommendations to diverse audiences, including board members, executives/directors, and client stakeholders. 

  • Helped establish and refine UX research as a primary stakeholder on cross-functional teams not previously supported by UX Research, contributing to the development of best practices within the UX research team.

May 2016 - Dec. 2019

Uber Expert II - Uber Technologies, Inc - Boston, MA

Assisted Driver-Partners with onboarding, tech support, troubleshooting, and app-related issues. Amassed extensive knowledge relating to the User Experience from a driver's perspective.

Education

July 2022

August 2014 - May 2018

Nielson Norman Group UX Conference 

Attended and passed exams for the following courses: 

  • Journey Mapping to Understand Customer Needs

  • Personas: Turn User Data Into User-Centered Design

  • Storytelling to Present UX Work

  • UX Deliverables

Salem State University

B.S. in Business Administration and Marketing; B.A. in English

Commonwealth Honors Scholar – Presented an honors thesis in fulfillment of the requirements for the Degree of Bachelor of English

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